Wiseholder is a brand founded on the philosophy of “solving everyday inconveniences with the simplest structure.”

The product was developed through extensive experiments and structural testing to create a design that handles food waste odors, management inconvenience, and hygiene issues in the kitchen without electricity or mechanical devices.

Wiseholder Introduction Image
The origin of Wiseholder is not a simple idea,
but a hygiene solution created by observing actual user inconveniences and behavior patterns.

Brand Origin

  • Odor spreads quickly even with a small amount of food waste in the kitchen
  • Existing sealed containers and food waste bins are hard to clean and retain odors
  • Need a hygienic design where only the bag is replaced, eliminating direct contact with food
  • Growing demand for a one-hand operation that closes automatically
  • Need for ultra-slim design for tight installation spaces

To address these real inconveniences, a completely new structure was developed: a thin, strong magnetic sealed bag holder.

Core Brand Values

  • 01
    Simplicity Icon
    Simplicity

    Minimal structure for users.
    Easy for anyone to install,
    use, and replace.

  • 02
    Hygiene Icon
    Hygiene

    Designed so food does
    not touch the product,
    eliminating cleaning stress.

  • 03
    Sustainability Icon
    Sustainability

    Uses biodegradable Wisebags and operates without electricity,
    making it eco-friendly.

  • 04
    Technology-Centered Icon
    Technology-Centered

    Structure technology recognized by domestic and international patents,
    ensuring product reliability.